Case Study
Set a ‘Ring record – then sell the car for the street
Problem
Deliver a Nurburgring record with road-legal performance upgrades for challenger OEM
- Beat performance EV competition on track then deliver that product for the road
- Define targets and develop new components in short time frame
- Manage lap record and homologation certification on client’s behalf
Approach
Combine motorsport and road car experience for efficient development
- Used dynamics expertise to benchmark competition and set project targets
- Design, simulation and structural analysis of new components and packaging
- Introduced client to tyre and suspension partners for road-legal, track-focused variant
- Developed and tuned new suspension and Track Pack for homologated production release
Outcome
Record-setting, road-legal product taken from benchmarking to dealerships
- Achieved new production vehicle lap record at Nurburgring
- Road-legal version homologated for sale well under competitors’ pricing
